Sunblock makers issue new self-serving guidelines

Just in time for Memorial Day weekend, when we all get naked and head outdoors, sunblock makers have issued new self-serving guidelines. Here’s a comparison of former vs. new standards for protecting yourself from virulent, poisonous sunshine. 

Application amount
Then: one shotglass full of sunblock
Now: half-barrel
Frequency
Then: every 4 hours
Now: every 4 minutes
Area
Then: exposed skin
Now: exposed skin, covered skin, scalp beneath hair, underside of foot soles
Timing
Then: whenever you’re outdoors between 10 a.m. and 3 p.m.
Now: 24/7, except when you’re in the shower

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