
“I can’t tell you how many times people have walked into Office Depot with coupons for OfficeMax, and vice versa,” said the spokesman, who could not recall which chain he worked for. “Despite the fact that our huge red logo uses a different font than their huge red logo, consumers weren’t paying attention.”
Proposed names for the post-merger entity include OfficeSomething, Office McDepot, and Not Staples.